I have to share something marvelous with you. It’s a clothing company from my old stomping ground in Tucson, AZ. Talk about a righteous business. Fed By Threads is the amazing work of Jade Beall and Alok Appadurai that started with the simple idea of wanting “a community shirt made for their dance/yoga/photography studio.” Fed By Threads offers organic, sustainable, cruelty-free, made in america clothing. They use biodegradable/compostable shipping packages, recycled hangtags/postcards/business cards using soy ink, and print through local printers in Tucson, AZ. Oh wait, there’s more. They work with the Community Food Bank of Southern Arizona and Feeding America to provide 12 meals to those in need for every item sold. As if all that isn’t enough, my favorite aspect of this company is their investment in body-positive images. They do not use airbrushing or hire models, they simply capture images of women, raw and beautiful, as they are. "We do not accept people judging themselves in the dressing room or when they come out and look in the mirror. If they don't like a piece, that's one thing, but if they are hesitant because of what they fear other people will think of them, that is where we step in to offer our authentic view of beauty: diversity makes us beautiful, skin has pores, bodies have bones and rolls, some of us are short, some of us are tall, and we are magnificent as a collective of unique and irreplaceable beautiful humans." Jade’s photography of women without all the digital fixings led to a breath-taking project called A Beautiful Body Project. Check it out by clicking on the image below.
I can not say enough about this company. Their dedication and absolute joy of making a difference is completely inspiring. Join with me in supporting their love for community, sustainability and generosity.